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PRODUCT SPOTLIGHT:
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T2 Debuts At Motor Show In Detroit
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Now in its 22nd year, the North American International Auto Show in Detroit is among the most prestigious auto shows in the world and one of the largest media events in the country. Last month, Creative Technology deployed fourteen T2 units to drive five different booth properties, the largest of which was the Ford display.
Creative have a lot of experience with Turbo, the T2's SD predecessor, and were keen to put the new iDDR through its paces, particularly as they wanted to incorporate HD video content this year. They had a custom interface to control the T2s, which were used in conjunction with Barco LED walls in a variety of innovative ways.
One of the elements in the Ford booth was a massive oval media wall made up of four HD screen “sets” consisting of a primary LED screen supplemented by multiple LED “fingers” for a very dramatic visual impact. This element was driven by a pair of T2 decks displaying dynamic, synchronized content across all displays.
We needed a device that would output HD-SDI and the customer wanted something that could accept digital files" said Darren Alexander, Technical Director for Creative Technology Group. "In previous years we used tape-based ingest, and it was costly for our clients having to go to an edit house to produce tapes. With the T2 we were able to take their media, ingest it very quickly and put it into playlists as needed. The T2s performed flawlessly over the run of show, and were only turned off when the show was over!"
For more information about the T2 iDDR, click on the link below.
T2 Intelligent Digital Disk Recorder
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